What is Songza, And Why Is Google Buying It For A Rumoured $39m?

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Songza hasn't launched outdoors the US and Canada, so it's not very well-known exterior North America. While the reported value is small beans to Google, it might be a vital acquisition for the company's streaming music ambitions. What's Songza, then? Obtainable as Android and iOS apps, Songza has a staff of individuals creating playlists to match various occasions of the day and week; activities (from figuring out and driving to cooking and "being single"); and even different weather circumstances.


In 2014, this may occasionally not sound that particular. That's what Google is buying: a preferred personalised radio app with a crew of playlist curators, and plenty of data on how people have been listening to that music - by no means underestimate the significance of knowledge in a Google acquisition. For now, Songza will proceed as a standalone app.


Songza can even deliver Google some classes on charging for streaming music. 0.99 a week for customers to take away advertisements and have the ability to skip extra songs. 9.99 a month in the US - that interprets to £9.Ninety nine within the UK, matching Spotify, Deezer and different rivals - although Google can also be making ready to launch a second subscription service underneath YouTube's brand.


Studios Sue Dragon Field In Crackdown On Streaming Gadgets may very well be useful for each, as they fight to build up a head of steam towards competitors from Spotify, Deezer, Rdio and other streaming providers, including the now Apple-owned Beats Music. In 2008, it was bought by a digital music retailer known as Amie Road, which in turn was acquired by Amazon in September 2010. The group behind Songza stayed independent, and finally relaunched as apps with the Music Concierge feature. This article incorporates affiliate hyperlinks, which implies we may earn a small fee if a reader clicks via and makes a purchase. All our journalism is impartial and is on no account influenced by any advertiser or industrial initiative. The hyperlinks are powered by Skimlinks. By clicking on an affiliate link, you accept that Skimlinks cookies will probably be set.


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8 Purchase 3d Printers On-line (all figures U.S.) next year, executives revealed on Monday throughout updates concerning the agency's third-quarter earnings. 6 billion Netflix spent this yr. The plan consists of movies "wherever from the million-dollar Sundance hit, all the best way as much as one thing on a a lot bigger scale," chief content material officer Ted Sarandos mentioned Monday.


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